Projects | Amanda Wang

Courses Taken

MAR 3615- Marketing Analytics

Topics:

■ Tableau

■ Understanding the importance of quality data

■ ANOVA and F-statistic Testing

Assignments:

■ Implemented data into visual graphs

■ Found outliers and biases in data

■ Built a model by running a regression analysis

■ Goodbelly Assignment

MAR 3391- Professional Selling

Topics:

■ Business Professional Etiquette

■ Complete sales process

■ Types of Social Buying Styles

■ How to build rapport with different personality types

Assignments:

■ Roleplay different scenarios

■ Rewatch our roleplays and find ways to improve

MAR 3721- Digital Marketing

Topics:

■ Google SEO

■ Quality websites

■ Search Ads

Assignments

■ Completed simulations to increase conversions and target particular markets

■ Improved a website that was lacking quality

■ Mr. Gyro Group Project

MAR 3503 - Consumer Behavior

Topics:

■ Marketing Strategy

■ Segmentation, targeting, and positioning

■ Hierarchy of effects

■ How memory plays a factor in the buying process

■Subliminal Stimuli

Assignments:

■ Weekly quizzes based on chapters read

■ Executive Summary

■ Hermes CB Audit

Other Courses Taken:

BUL 3130- Legal and Ethical Environment of Business

CGS 1060- Introduction to Computers

MAN 3025- Management of Organizations

MAR 3203- Supply Chain and Operations Management

ENC 1102- Research Paper

QMB 3003- Quantitative Business Tools I

QMB 3602- Quantitative Business Tools II

GEB 3006- Career Development and Financial Planning

GEB 3005- Career Search Strategies